The Chicco Urban Stroller: A Review | Modern Mummy

Thursday, 24 October 2013

The Chicco Urban Stroller: A Review

Last Wednesday Daisy, Evie and I were lucky enough to be invited to the Chicco Baby Event at The Deck at The National Theatre. On show was their entire {superb!} 2014 collection, but this post is dedicated to one product in particular: The Urban.

Now you all know that I'm a pram addict. I've been lucky enough to review a lot in the past. I like to think I know my stuff, although I do appreciate that different people look for different things in a stroller.

I think the key factors that everyone considers when looking for a pram are:

- if you are going to be using public transport a lot, will it fit onto buses/trains etc ok?  
- if you are a driver, will it fit into your car boot?  
- how easy is it to fold up?
- is it lightweight? 
- how much shopping/luggage can the basket/handles carry? 
- is it a smooth ride?
- is is within your budget?
- is it aesthetically pleasing? (Let's face it, NO ONE is going to buy an ugly pram, no matter however many of the above points get ticked off the list!)

I can honestly say that The Urban ticks all of the above. It's innovative AND stylish - and I have never been so excited about a pram before!

The reason behind my excitement? (aside from the fact it ticks all the boxes?)   

The stroller seat

The main selling point of this pushchair is that the stroller seat transforms into a cosy pram - with no extra carrycot required! It drove me mad that Daisy and Evie's newborn carrycots were only used for 5 months and 4 months respectively, before being swapped for the buggy seats and boxed up and put into the loft. I mean, what a waste! - of beautiful pram as well as money (ours cost an extra £150 each).

The seat of the Urban can be switched from rear to forward facing, has three recline positions to ensure maximum comfort for baby at all times and transforms into a pram (by adjustable straps) without the use of an extra carrycot, enabling the stroller to be used from birth.   

When you buy the pram (which retails at £349), you also have to buy a colour pack (available in cherry, beige, emerald, red wave or anthracite for additional £49.99) to complete it. The best bit about these two components being sold separately is that you get an entirely personalised pram that you can update at a later date if you feel the need! The colour pack not only includes the hood, seat cover and seat belt pads, it also includes a pram apron/foot muff - something that is sold separately with the majority of other prams.

So basically, you are getting an ENTIRE pram for under £400, which I think is an amazing price for a premium brand - especially when you take these other brilliant factors into account:
- the unbelievably spacious and very easily accessible shopping basket. I always comment on the basket as it's something I use daily and needs to be capable of holding lots.
- its adjustable handlebars, meaning their height can be altered depending on the parent pushing the pram.... or the parents footwear!
- its front and rear suspension which ensures baby has a smooth ride, whether on pavements or off road. It really is a joy to push too.
- the fact it is compatible with the Autofix car seat (with car seat adaptors, which are sold separately). No one likes to move (and risk waking) a sleeping baby.
- its size and weight. It is super compact when folded and has a practical handle for carrying plus it weighs just a little over 5 kilos; one of the lightest on the market.
- the sheer beauty of it's design - the chrome, the smooth lines, the circular shapes - swooooon!

This pram is unbelievably perfect for parents with limited space to store additional bits or for those of you, like me, that hate seeing things go to waste and not get used. They will be available in the UK from this December but it are officially being launched at The Baby Show in Olympia this weekend where they will be available for pre-order!

If you are interested in buying one, and will be at the show, then this is the time to do it as Chicco are offering some fantastic deals on all pre-orders:
Buy the Urban stroller and you will receive a colour pack of your choice free of charge (saving £49.99)

Buy the Urban stroller, colour pack and car seat adaptor and you get the Autofix car seat free of charge (saving £119.99)

Buy the Urban stroller, colour pack, adaptor and Autofix car seat and you will get the Polly Magic highchair and Mia bouncer (two hugely popular and essential products from the Chicco range) free of charge (saving you a whopping great £219.99) - a package that is totally and utterly perfect for first time mums that need to buy the whole shebang.

Don't take it from me, come to The Baby Show and give the Urban a test drive! You won't be disappointed.xoxo

DISCLAIMER: No goods were received in exchange for this review. I tested the product at an event held by Chicco. All opinions are honest and my own.



  1. Wow, this does look fab, what a great review :)

  2. This is fab isn't it! I LOVE how the carrycot unzips from the seat!

  3. some unbelievable stuff of stroller, I like its design and it seem to be much durable and good quality.

  4. Excellent stroller for all stages. Overall, is a nice, diverse stroller with customizable options. Perhaps most important, my 11-month old will sleep in it, which he won't in any of my three other strollers!


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