The Joules SS14 Preview | Modern Mummy

Sunday, 17 November 2013

The Joules SS14 Preview

Hands up who wants to know what treats Joules have in store for us next Spring?

Last week I was at the SS14 Press Day with Alice from An Essex Wife, and oh em geeeee, do they have some beauties due to hit the shops very soon.

As is always the way with Joules, there is lots of colour, and lots of my favourite colours too. We're talking mustard yellows, hot pinks, royal blues. I've always loved the modern take on the English Country Casuals style that Joules has embraced, but next year seems a lot more vintage and bohemian to me (YAY!) and I'm already feeling very inspired for my 2014 festival wardrobe.

Here are my top picks.... firstly from the kids department:

Two awesome tees, a tweed jacket and the BEST foxie poncho I have ever seen!

I always love Joules' range of women's dresses but this season my absolute favourites are all from the women's outerwear collection:

A gorgeous fisherman's style rain coat, the most perfect Spring trench, divine brogue shoes and essential Chelsea boots

Things I need for my outdoor antics next Summer:

Glamping in style - duvets & pillows essential for comfort and luxury + The ultimate picnic backpack
The Joules home range is also expanding and I am totally in love with this fox plate. They also had badgers and rabbits adorning their crockery range. SO cute.


And no press day would be complete without steak & ale pie and mash, accompanied by traditional lemonade, served from the back of a green 1978 campervan .... cakes baked by Fran from the Great British Bake Off (she's a childrenswear designer for Joules you know!) .... and some super cute micro pigs! 


Excellent work Joules! xoxo
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1 comment

  1. Ahhh I'm so jealous. I wish I could have gone. I love the fox plate, I defintely need one of those! x

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