Joules AW14 Preview | Modern Mummy

Wednesday, 30 April 2014

Joules AW14 Preview

Today saw the launch of Joules' AW14 collection and, boy, it's a good'un! So good, in fact, that I'm kind of wishing the summer away, just so I can get my mitts on it!

As always, Joules have got it spot on - beautiful, bold, prints, classic colours and divine finishing touches (I have a thing for Joules buttons, they're always so pretty!).


First up, my absolute favourite product at the whole event had to be these adorable fox mittens, iPad case and phone sock, but of course I was there to eye up the goodies for us mamas and our small people!


My photos didn't do the womenswear collation justice but these six items will be making their way into my wardrobe come Autumn.......


........As will these pieces for the girls.



And I'm sorry my blog posts always seem to focus on all things feminine, but I only have us girls to shop for so I'm drawn to all things girlie. Not forgetting you boys and men out there, these were my favourite finds for you. LOVE the tank top a ridiculous amount (might even buy one in small for myself) and these mittens with teeth and matching hat? Adorable!


The home wares and outdoor range are utterly gorgeous too - and a whole heap of bed linen and some enamel cups and coffee pot are right at the top of my wish list right now.

The AW14 Collections will be arriving in store from 15th July, which means we've got three months to get saving! Happy shopping everyone xoxo

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1 comment

  1. I've just bought a couple of Joules pieces for the baby- so so cute!

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