Next Kids SS14 Preview | Modern Mummy

Tuesday, 22 April 2014

Next Kids SS14 Preview


During the Easter holidays, Daisy and I were invited up to Next HQ in Leicester for a sneak peak of the SS14 kids collections that are due to hit the shops at the end of this month.


Armed with magazines and coffee (me) and colouring books and sweets (Daisy), we headed up on the noisy carriage (!! - sorry fellow travellers) of the 8.34am train from Kings Cross with fellow bloggers Kylie from Memoir Mode, Ruth from RocknRoller Baby and Bex from The Mummy Adventure and their broods.

The fun continued after we arrived at Next's Head Office. There were hundreds of toys and arts & crafts stations set up to keep the kids entertained (as well as fresh fruit, pastries and juices to stop those little tummies rumbling) so that us parents could have a good old browse around their mock shop.

I love Next clothes for children. I always think they have a huge selection with items to suit everyone and I think they do boy's clothes particularly well. This season I'm loving:

These gorgeous playsuits - grown up sizes please!

Slogan tees - a complete bargain at £4.50 each, 2 for £8 or 3 for £12!

Boyswear. Next do it brilliantly. Vintage tees? Check. Hawaiian shirts? Check.

Festival chic - I can't wait for this Summer!
After we'd checked out the new lines (and had an even sneakier peak at what's to come for AW14) we all jumped on a minibus and headed to local Italian restaurant Cini for a spot of lunch. 


Usually a fine dining restaurant, I don't think the staff quite knew what had hit them when around forty parent bloggers and their families descended upon them - but the service, the food - and the wine! - were excellent and the kids even got to go into the kitchen to help make pizzas!

We had a smashing day - we LOVE the new kids' collections! Huge thanks to Next for inviting us xo

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