Tesco's SS14 Homes & Lifestyle Relaunch | Modern Mummy

Wednesday, 30 April 2014

Tesco's SS14 Homes & Lifestyle Relaunch

Today I was invited up to the Tesco Extra Superstore in Watford for a show case of the brand new SS14 Home and Lifestyle range that I saw previewed back in December last year (see my post about it here).

The Watford store has just had a makeover and is also home to a number of new food concepts, including Harris + Hoole, The Bakery Project and Giraffe. As if that wasn't enough it also has a brand new F + F concession too!

I have to say, the Watford store is spectacular. It's HUGE, with extra spacious aisles and the widest variety of products I've ever seen (the fruit and veg department was particularly impressive).

But we weren't there to check out the perishables, we were there to meet the new Head of Design, Steven Rowe, and to be given a tailored walk-through of a selection of the new products available this season. My favourites are still the same as last December - the Morocco-inspired garden pieces, the seaside themed soft furnishings and the dip dye dinnerware to name but a few. I was also very excited to hear that later this year Tesco will be working with none other than Rick Stein to produce a beautiful new kitchen range.

Alongside the launch of the SS14 collection, Tesco are also launching a multi-channel home book to showcase their home and lifestyle range.

The look book and catalogue will be available in hard copy as well as online and will contain heaps of styled photographs for inspiration and tips on how to achieve each look.

The event ended with a quick bite to eat at Giraffe (and possibly a few lunchtime cocktails *ahem*) with some of my blogging faves (I'm talking about you Alice from An Essex Wife, Missie Lizzie B, Lilinha and Mrs Katy Pearson) before jumping in a cab and being whisked off to Covent Garden for the Joules Press Day. xoxo


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