Weetabix launch Ultimate Sports Day | Modern Mummy

Wednesday, 16 April 2014

Weetabix launch Ultimate Sports Day


Last Saturday the girls and I found ourselves sacrificing our weekend lay in (ha! as if!) and sat on a train into London at the crack of dawn. The reason for our early start was that we had a breakfast date with Tania Farah and Weetabix!

I was super excited about this event from the word go - not just because I was looking forward to working with Weetabix and meeting Mo Farah's wife and daughters - but also because it was being held at The Orange in Pimlico - our family pub, which my Grandad used to run.



It was a very informal morning, with lots of coffee and chatter. The kids ate big bowls of Weetabix and then were kept entertained by Magic Ben, who made hundreds of balloon creations and amazed everyone with his magic tricks, so that us parents could enjoy a lovely cooked breakfast (eggs benedict for me!). We also listened to Weetabix's resident nutritionist, Sian Porter, tell us all about the importance of breakfast - for kids in particular - and why Weetabix is such a good choice.

Of course we all need to eat well to stay healthy but children are growing and developing too so it's extra important to ensure they eat a varied diet full of protein, vitamins and iron. Kids are lively little things too so they need fuel - and lots of it!

Weetabix is low fat, low sugar, high fibre and wholegrain - and if that isn't good enough for you already, it has also been fortified with essential B vitamins. For the doubters amongst you, Sian confirmed that there is only 1/5th of a teaspoon of sugar in two weetabix - and only 1/16th of a teaspoon of salt - and added that the sugar is a necessity to bind the ingredients together.

Breakfast is the most important meal of the day - especially so for children. With most children sleeping approximately twelve hours at night, this means they will have gone without food for up to fourteen hours and so they need a good breakfast to fill their rumbly tummies and set them up for the day!

Weetabix is one of our breakfast staples and the reason I love it so much, aside from the fact it's a super healthy option, is that we can eat it in so many ways and the kids never get bored of it. Some of our favourite ways to eat them are with hot milk, with milk, honey and banana or with summer fruits and yoghurt.


It was a fabulous morning - Tania was lovely and, as we grew up just roads away from each other, we had lots to talk about. Plus, of course, it was great to be back at The Orange!



More about The Weetabix Sports Day Campaign

The Weetabix Ultimate Sports Day campaign offers youngsters the chance to create and take part in their dream school sports day. Fronted by London Olympics hero, Mo Farah, Weetabix aim to encourage UK kids to get excited about exercise.

Children are invited to design a unique and exciting obstacle they would like to see at their own sports day, with two winners then seeing their creations come to life at an exciting day of sport at the Olympic Park this summer. 
Mo Farah said: "I'm really looking forward to being part of the Weetabix UltimateSports Day campaign. As an athlete and, more importantly as a dad, I know how vital it is to inspire kids get active and a big part of that is making sure they get a nutritious start to the day.
"Being a champion isn't just about being the best; it's about looking after yourself and having the attitude to maintain that. It would be amazing if we ended up fuelling future champions this summer!"
On top of the Ultimate Sports Day, hundreds of kids across the UK are in with the chance to win a range of prizes, including sports equipment for their school and individual prizes such as top-of-the-range trainers.
In order to enter the Ultimate Sports Day campaign, simply pick up a pack and visit www.ultimatesportsday.co.uk, letting Weetabix know what a dream sports day obstacle would be: whether it's a giant sack race or a one-of-a-kind relay - the more creative the concept, the better.
Two winners and their schools will be selected and invited to the Queen Elizabeth Olympic Park on Monday 14th July 2014, to take part in 2014's most exciting day of sport under the watchful eye of Olympic legend Mo Farah and fuelled by Weetabix.
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