Introducing.... No Ordinary Label | Modern Mummy

Saturday, 19 December 2015

Introducing.... No Ordinary Label

When it comes to kidswear, the three things that are most important to me are comfort, durability and, of course, design. I like soft, top quality fabrics in bright colours and bold patterns that make kids look like kids and I am not the biggest fan of super expensive, high fashion clothes. I don't want my children to look like mini adults in the latest trends - and I don't want to be stressing about price tags while they're playing and having fun either! That said, I am prepared to pay for quality, especially on outfits for special occasions, and I know first hand that although there is a time and a place for cheaper supermarket clothes, the quality rarely cuts it when they are put through their paces at the playground!

On top of all that I also love supporting local and independent retailers, so I was very happy to be introduced to awesome new London store, No Ordinary Label, earlier this month. Collaborating with the best up and coming British kidswear designers, they very kindly sent the girls an outfit each, both of which have zoomed straight to the top of the 'favourite clothes' charts!

Grey embroidered cardigan, £28 from In A Pickle
Tulle pom pom tutu, £26 from Beetlejuice London 
both c/o No Ordinary Label
Socks, Little Bird by Jools from Mothercare
Glittery gold shoes, Monsoon Kids

I LOVE this cardigan SO MUCH and would totally wear it if it came in adult sizes. I love the contrasting fleecy sweatshirt material, wooden buttons and bright embroidery. Evie has worn this skirt for the last three days in a row. It's her favourite colour, the luxurious layers of tulle spin a treat and the pom poms are an awesome added bonus - we've had lots of compliments on it!

Floral Dupion skirt + top, £62 from Beetlejuice London 
c/o No Ordinary Label
Socks, M&S
Glittery gold shoes, Monsson Kids

How gorgeous is Daisy's coordinating skirt and top? The combination of floral print and silver piping have a real modern-vintage feel to them, and together make such a smart and pretty party outfit. The skirt has a white netting underlay which, like Evie's tutu, also means it's a real spinner (this is a very important factor to take into consideration when choosing skirts when you're three and six ;)).

I love discovering a new online store! We have a seriously long wish list of clothes and accessories from No Ordinary Label now, including this metallic full silver skirt, this light blue sequin dress and these tie dye leggings (which are TOTALLY making me long for spring!). How gorgeous is everything?!


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