Nutmeg SS17 Preview | Modern Mummy

Friday, 4 November 2016

Nutmeg SS17 Preview

Last week the girls and I were invited up to London to preview the Nutmeg SS17 collection, which is their largest collection to date and, for the first time ever, will be available in every Morrisons store! (Hurray!)

Nutmeg is the only supermarket clothes brand that I buy - and I drive a considerable distance to be able to do so, I like it that much. Their main selling points (aside from the incredible prices) are the incredible quality and durability (Evie is currently wearing Daisy's hand-me-downs from when Nutmeg launched three years ago) and their thoughtful details; no itchy tags, waistbands that grow with your child, poppers and zips that are easy for little hands to do up etc etc. I also like them because they follow key trends each season, but with designs that are actually suitable for children!

Some of the key trends that featured heavily in this collection were monochrome, Americana, sports luxe and neon and, while Evie had fun playing on a miniature Market Street at the press event, Daisy and I picked out our favourite pieces.



1. T-shirt, £5 (from the boys collection, but lovely and long - would look great worn over leggings!) // 2. Bomber jacket, £16 // 3. Smock, £6 // 4. Denim jacket, with hood,  £10 (again, from the boys department but that doesn't bother us!) // 5. Floral bomber, £10 

The floral bomber was Daisy's absolute favourite and we'll definitely be buying one when they hit the shops next February.


I especially loved two pinafore dress sets; this gorgeous denim/polka dot number, which I would totally wear myself and will look lovely on the girls come spring, with a fresh pair of white pumps, and this black pinafore with stripy t-shirt - the most awesome 90s combo I have ever seen and, again, would most definitely wear myself!



Items from the SS17 range will start arriving in store on Boxing Day, with the full collection available in February. I definitely think this is their best collection yet and can't wait to buy the girls some new outfits next year!
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