Formal Maternity Wear - To Buy or Not To Buy? | Modern Mummy

Monday, 3 June 2013

Formal Maternity Wear - To Buy or Not To Buy?

I touched briefly on the subject of formal maternity wear in my post on buying, wearing and re-selling maternity clothes (click here to read it in full).

The chances are, that during your pregnant months (or years if you end up having more than one little person), you will have at least one posh do to go to. And if you're like I was when preggers for the first time, you'll probably think it's a complete waste of time spending money on a dress that you will most likely only get one wear out of.

The actual fact of the matter is that whatever you spend on a gorgeous outfit for that particular day will probably be some of the best money you spend during your pregnancy.

When I was 32 weeks pregnant with Daisy, I made the fatal mistake of wearing a size 16 non-maternity stretchy maxi dress to a friends wedding. I was a size 12 with a slightly larger than average (but still very beautiful) bump. I don't know what possessed me to buy it. I think it was sheer shopping desperation and the fact it was in the sale for only £20.

I ended up having last minute second thoughts on the morning of the wedding, when I was in a hotel room 200 miles away from the rest of the contents of my wardrobe. There was nothing I could do. I had to wear the monstrosity. (Well it was either that or denim shorts and a vintage 70s cheese cloth smock top). It was pulled taut on some parts of my body and gaped on others, and was shorter in length at the front where the material rode up to accommodate my bump. I felt awful and the photos proved that I looked bloody awful too. The moral of this story? Unless you have a teeny tiny bump that fits into clothes in your usual size then treat yourself to something maternity. And this particularly applies to formal wear. There is NOTHING worse than feeling hideous, fat and frumpy at a do where all your friends and family are glammed to the max. 

If you're worried about the cost of super stylish formal maternity wear then you really needn't be. Maternity wear is becoming more and more affordable these days, as designers realise that mums-to-be want to stay stylish during pregnancy and dress to accentuate their gorgeous new curves. Seraphine and Isabella Oliver are two great examples of fashionable maternity brands and lots of high street stores, like TopShop and New Look, are jumping on the maternity bandwagon too. My current fave is the online store, Broody Maternity. Selling beautiful, and very affordable formal maternity wear suitable for work, black tie events and posh parties, their prices range from an extremely reasonable £55 to a still very reasonable £85. Just look at these three dresses..... they *almost* make me want to have more babies!

The best bit of all is that the re-sale value of maternity clothes is phenomenal - especially when it comes to formal maternity wear - as people realise that it's likely that these dresses will only have been worn once or twice, max. If you know you're going to make 75% of a dress's original value back on eBay a year later, there really is no need to feel bad about treating yourself to something beautiful. So my advice? Buy, buy, buy! And enjoy xoxox

This is not a sponsored post and I did not receive monetary payment or free goods from Broody Maternity Wear for writing it. These are my own personal thoughts and views on the brand.


  1. I think it's okay to indulge yourself for formal maternity wear when needed. Like for example, if you have a special event to attend to, dressing stylishly wouldn't hurt once in a while. I think anything that can make a pregnant women feel good and beautiful about herself is definitely a-okay.


  2. its such a nice thing that this time also we can keep ourself in a diff stylish way ..just love it..

  3. Thanks for sharing this type of post...Your post brings a lot of information which is so helpful for us...:-)

  4. Gap maternity clothes are comfortable, flattering and fun to wear. Designed in the latest styles, our maternity clothes are available in casual or dress wear. this page


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