It's all in the detail | Modern Mummy

Tuesday, 22 September 2015

It's all in the detail

This week sees fashion e-tailer Kaleidoscope launch a brand new TV commercial for AW15. The message behind the new campaign is that it's 'all in the detail'. I totally agree that it's the little things that make an outfit, whether it's tiny finishing touches, like pretty buttons or exposed zips, something simple like accessorising a plain t-shirt with jewellery, or adding a bright coat to a monochrome outfit, and I LOVE that this is one of Kaleidoscope's key brand values.

As part of their launch campaign, I was asked to pick a couple of pieces that feature in the television ad and style them myself. I chose the orange wrap coat and a pair of lace leather gloves (channelling my inner 80s Madonna).

The latter don't require much styling; they are the perfect smart, feminine accessory for any winter outfit! I love leather gloves, and particularly liked the added detail on these. And proving that it really is 'all in the detail' for Kaleidoscope - and not just the visible details either - I have to mention that these have the softest lining I have ever come across in a pair of leather gloves. I'm actually looking forward to the weather turning cold so that I can get some wear out of them! Another massive plus for these gloves is the price. They are only £25!

Then onto my beloved wrap coat, the coat that I loved so much I had to get in the camel colour too (to be fair I probably would have got it in the navy as well had I not bought myself the Boden Eliza coat in navy in the sale earlier this year). I love wearing simple, plain colours and dressing up the outfit with a splash of bright colour and a bold pattern, so that's exactly what I did with my wrap coat.

Black perfect pants - Me&I
Black batwing t-shirt - Me&I
Houndstooth scarf, £5 - Primark
Sunglasses - Walt Disney World, Florida
Orange wrap coat, £79 - Kaleidoscope

The new advert will be hitting our screens this week, so keep your peepers peeled if you're watching Sky or ITV! If you can't wait, then you can also take a wee look at it here, plus you can shop the TV ad right here too xoxo


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