Make The Journey with Joe Browns #LoveJoeBrowns | Modern Mummy

Thursday, 6 October 2016

Make The Journey with Joe Browns #LoveJoeBrowns

I had quite a few compliments on this dress, after I posted a picture of it on Instagram a couple of weeks ago. I was sent it by Joe Browns as part of their AW16 #MakeTheJourney #LoveJoeBrowns campaign.

My mission was to style an item from their new collection and to photograph it with a transport related back drop.

I chose this quirky Charismatic Cord Dress; a particularly autumnal pinafore, made in a printed needle cord. I love wearing dresses and casual day ones are my favourites. I live in the country and walk a hell of a lot so key requisites when I'm shopping for clothes are that they need to be comfy and they need to be machine washable - particularly at this time of year when there is lots of mud about! This dress fits the bill perfectly; I first wore it to the farm for its annual apple pressing day so I got to put it through it's paces - plus it's pretty darn cute to boot!

But anyhoo, my challenge was to take some pictures with a transport themed backdrop. I figured there would be plenty of station platforms, bicycle and cab shots so decided to take my photo at the farm next to a common mode of transport around these here parts! And so, striking my daftest best farmer poses, I present to you the images that make up my #MakeTheJourney photoshoot.

Teamed with black tights and a pair of Hunters (and a Cath Kidston cardie when it got chilly), this dress was so easy to wear, and I really can't wait to carry on styling it into the winter months. I'm thinking a sixties style cream roll neck and black patent Mary Janes combo would look pretty good too.

The Charismatic Cord Dress retails at £44.99 and is available from the Joe Brown website here.

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