The Mothercare AW17 Preview #WelcometotheClub | Modern Mummy

Tuesday, 16 May 2017

The Mothercare AW17 Preview #WelcometotheClub

My highlight of the AW17 Press events I went to last week had to be Mothercare, and not just because they had the most amazing nitrogen oxide ice cream from Four Winters on offer!

Mothercare always has been (and always will be) my absolute favourite place to go to for kids clothes - and for exactly the same reasons why my mum shopped there for me and my siblings thirty years ago. Mothercare clothes are well made, affordable, and comfortable which, in my opinion, are the three most important factors to consider when shopping for outfits for your kids.

What I like most about Mothercare's range of clothes is that there is something for everyone; from Myleene's monochrome to Jools' bright colours, the beautiful Heritage collection for special occasions and their every day basics.

Here are some of my favourite picks from the AW17 collections:

My K by Myleene Klass

I love the pop of yellow running through Myleene's new range for Autumn - it's just perfect for the end of summer! Also, I TOTALLY need to borrow a baby from someone (Ruth? ;)) so that I can dress him or her up in this mini Beetlejuice outfit.

The Heritage Collection

I don't know about you but I can see Prince George and Princess Charlotte in these outfits; classic and smart, perfect for royalty (or a wedding or party!).

Little Bird by Jools

Oh Jools! This woman can do no wrong.... her collections get better and better, and every season I end up buying two of literally everything (the girls will argue if I buy just one). As always, the new AW17 prints are divine (just look at that striped floral romper with the Peter Pan collar above) and the designs are full of vintage loveliness; timeless and perfect for handing down to younger members of the family.

The new collections will start rolling out in store and online towards the end of the Summer. I'll update you when I know more!


  1. I used to love Myleene Klass stuff when C was a baby, in fact, his coming home outfit was one of hers! It was probably the first brand that did grey and black baby clothing and I was hooked. I always think I should have one more baby......!

  2. Oh goodness that little stripy romper, I can almost feel a snuggly little bubba inside it when I look at the pic and I'm definitely NOT broody! xx

  3. If there is one store which has made me WANT more babies over the past two years it has been Mothercare. I love all their retro stuff, just so cute and should definitely be available in adult too!!


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